Skip to main content
Exeter, Devon | info.southwest@sandler.com

Sales Mastery

Are Your Team’s Selling Strategies Working Against You?

Sandler’s Sales Mastery is the ultimate professional development programme for organisations looking to achieve industry-leading levels of sales performance.

Salespeople are made, not born. And, like any other professional, this requires specialised training, coaching and personal support. Our Sales Mastery programme teaches a sales process and methodology that enables salespeople to find on-profile opportunities, then progress and close those opportunities more efficiently, predictably and at the right margin, even in price competitive industries.

How To Succeed In Sales

Based on psychology and behavioural science, the Sandler selling system enables salespeople to sell as an advisor, rather than a salesperson – even across virtual platforms. By operating as a professional and achieving equal business stature, salespeople learn to lead, rather than follow in the sales process, helping their prospects to discover value, qualify - or disqualify themselves  and reach comfortable decisions in a collaborative manner.

By helping organisations adopt a ‘common language’ founded on a companywide framework for selling, sales leaders become able to on-board, develop and coach their salespeople more quickly and with greater impact.

Business Impact

  • Increasing the quantity and quality of self-generated leads
  • Effective disqualification, therefore, protecting resources and reducing the costs
  • Increased conversion rates on ideal business
  • Shorter and more predictable sales cycle
  • Increased margin on deals through ability to sell value
  • Forecast accuracy
  • Longer retention of existing accounts
  • Increased growth of existing accounts
  • Leveraging technology to drive sales performance and results

We started working with Sandler because despite doing a lot of proposals, we weren't winning enough of them, and we were experiencing flat sales. Our distributor channel also wasn't performing at the level we wanted. Sandler worked with our sales and sales leadership team over a two-year period, to help us put in place best practices in both direct sales and channel sales. In direct sales, this involved establishing a pro-active culture of lead generation within the sales team, based on consistent prospecting with an elevated skillset. We also learned to apply a consultative sales process and sell the value of our solution, as well as getting in front of decision makers more often. On the distributor side, we established consistent practices for on-boarding new distributors and managing them in a way that hugely elevated their performance. Working with Sandler enabled us to develop measurable, effective sales processes for both of our channels whilst integrating the behaviours, attitude and techniques required for success into our sales team. It just works. Working with Sandler has helped us close deals more quickly and consistently. Since 2019 we have grown sales organically from £4.7m to £8m without any need to grow the size of the sales team.

Bruce Clothier, MD.

Explore some of today's top-performing programmes to see if we're a fit for you