On behalf of Sandler Training, our thoughts are with our clients and their families and businesses impacted by COVID-19. We are committed to working with you to help you and your business through these extraordinary times. Sandler Training is open but operating remotely in accordance with recommendations by WHO and the UK government to do our part to help ‘flatten the curve’ for the NHS . We’re here for you and the community. Please don’t hesitate to call or email us to talk through your concerns. Best wishes for the health and safety of your families, teams, and clients.
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What Success Looks Like.

Real people. Real goals. Real stories. 

After 12 months of working with Sandler Training we won the biggest deal in our company’s 50-year history.

We had been trying to work with a major global business for several years but they are a conservative organisation and reluctant to change suppliers. Sandler taught us how to dig much deeper into the client’s challenges and priorities in order to really understand them and create a suitably tailored product. We also learned how to uncover the potential obstacles to doing business together so that we could deal with them. We learned how to understand and negotiate the client’s decision-making process and take better control. Importantly, because all of our team from President to Sales to Engineers had been trained in the Sandler sales approach, we were able to work together as a team in a consistent and effective way.

We ultimately closed a multimillion $ deal - a massive victory for our company.

Audun Ror 

Sales Director

Nordisk Aviation

Having had the opportunity to spend the last six months following the Sandler Foundations and Sales Mastery courses, our team has begun to successfully use a set of sales techniques and processes that complement our business perfectly. I have seen a considerable improvement in our whole team’s skills set, work rate, proactiveness, determination and belief in what we do. Our attitudes and behaviours relating to sales have improved tremendously following the training.

The Foundations sessions effectively ‘set the scene’ with the Mastery classes then building on these skills. The content is refreshing and completely relevant for today’s business environment.

Each session is delivered in a fun and engaging manner, allowing everyone in the class to share experiences and challenges through group discussion and offers solutions to the diverse range of issues that the sales environment throws at us.

I have already recommended Sandler to business associates and will not hesitate to in the future.

Finally, may I take this opportunity to thank the great team that you have at Woodbury for your help.

Bruce Clothier
Fraser Anti-Static

Sandler Training have had a huge impact on all areas of our business. Through following the Sandler methodology our conversion rates on leads has risen dramatically. A key element in this has been learning the skills to take a ‘deeper dive’ into a prospective client’s budget so that we are better able to present a solution to fit.
This has resulted in some big wins this year, including a client that simply would not have chosen us if we had presented our standard pricing.
We initially committed to Sandler's Sales Mastery programme but have gained so much more than just improving our conversion rates. It has helped my day to day work flow as well as aspects of my personal life.
The training quite simply funds itself and will undoubtedly increase your company growth.

Ben Grimes
Director & Co-owner 

GSL Media

I fully recommend and endorse the training provided by Sandler. The team are professional, knowledgeable, and driven to help you find the answers and outcomes which enhance your own growth and that of your business. We saw immediate benefit using the skills and techniques learnt which helped seal new deals and clients.

James Hall
Managing Director
Jenson R+

The training has given me a repeatable process to help me provide a consistent approach to new client acquisition. I have also learnt how to avoid coming over as too ‘salesy’ and to uncover what a client’s real motivations are so that I can solve their deeper-rooted issues.

Overall, it has given me more confidence in my ability to attract and assist my ideal clients.

Andrew Neligan
Business Owner
Neligan Financial

Ashwoods returned to Sandler as a client after launching new products and striving to enter new global markets with our new sales team. We wanted to equip the team with the tools to win major deals with large international companies.

Over the past 12 months our training with Sandler has helped us to achieve over 100% increase in new business. We have won some large deals with significant international businesses, including the most profitable deal we have ever achieved as a company

Sandler gives us the sales process and the structure required to secure large deals within a short timescale.

Jim Winchester

Commercial Director


Success happens in so many different ways.

Each successful step empowers us to drive ahead, make positive change, and see better results. Something so simple can make such a huge impact with others who may be struggling to break through. These small or large accomplishments all funnel into the same principle.


Define your success and share your story with us.